Page Comparison

Förutsättningar MailChimp

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BRP uppdateras under den schemalagda aktiviteten. Om en person har sagt upp sin prenumeration på mailchimp-listan noteras i personens historik samt att personer sätts till att inte tillåta emailutskick.

Utskick 

Under synkningen kollar BRP om utskick har skett via mailchimp till de personer som synkas. Om det har gjort det noteras detta på personen som en marknadsaktivitet. Marknadsaktiviteten innehåller en länk till mailet som skickades.

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För varje kampanj finns en “view report” knapp där man kan se statistik över hur bra det går för utskicket.

Clicks

 Om ni har en länk i ert utskick så kommer MailChimp räkna på hur många unika klick varje länk fått av kunder (samma kund kan ha klickat tre gånger på samma länk men det räknas endast som en gång).

Bounces

När ett mejl inte kan skickas så finns det två typer av studsar. Hård och mjuk

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Vid anonymisering av person så raderas personens e-postadress från listan "BRP". Det är alltså inte en uppsägning, där adressen fortfarande finns kvar i MailChimp men är markerad som uppsagd, utan adressen raderas helt och hållet.

English Summary

MailChimp Integration for BRP:

1. Account Requirements:

   • Free accounts: Allow only one list/audience.

   • Paid accounts: Allow multiple lists.

2. Synchronization from BRP:

   • Persons synchronized if they:

     • Allow email marketing.

     • Have an email address.

   • Synchronization options:

     • All persons.

     • Only persons with an active subscription (configurable).

3. Custom Fields in MailChimp List:

   • Person group: Group the member belongs to.

   • Region: Person’s region (set in the marketing tab on the person card).

   • Subscription: Name of the subscription.

   • Product group: Subscription’s product group.

   • End date: Expiry date.

   • Fixation period: Binding period.

   • Subscription type: Type (AG, RCP, cash, none).

   • Freeze: If the subscription is frozen.

   • Birthday: Date of birth.

   • Lastvisit: Last entry.

   • Employed: Employment number.

   • Active: If the subscription is active.

4. Initial Synchronization:

   • Creates a list named "BRP" with the above fields (if not existing).

   • Synchronizes eligible persons to this list.

   • The email of the first sync will be the default sender, but can be changed later in MailChimp.

5. Unsubscribing from MailChimp List:

   • BRP updates during scheduled activity.

   • If a person unsubscribes from MailChimp, it is recorded in their history and email permission is removed in BRP.

   • Removing email permission in BRP stops further updates to MailChimp but doesn’t remove from MailChimp.

6. Email Campaigns:

   • MailChimp tracks if emails have been sent to synchronized persons and records this as a marketing activity.

   • Campaign creation steps:

     • Click "Create Campaign".

     • Choose to send to the entire list, pre-set criteria, or filter by segments.

   • MailChimp provides templates that can be customized and saved.

7. Statistics:

   • Campaign reports available via "view report".

   • Tracks unique clicks, hard and soft bounces.

   • Hard bounces remove emails from active subscribers.

   • Soft bounces are retried for three days without removing subscribers.

8. Follow-Up Point:

   • Use MailChimp API to send campaigns via follow-up points.

   • Choose MailChimp as the channel for follow-up points with correct settings.

9. Segments:

   • Managed by BRP and based on selected follow-up points.

   • Campaigns match and send emails to persons in the BRP list.

   • To include non-active subscribers, set syncall to true.

10. GDPR Compliance:

    • Anonymizing a person in BRP deletes their email from the "BRP" list in MailChimp.