Test week (7-day trial) segment flow
The segments below will help you follow up on your potental members that have used a trial/test week at your facilities.
Week started
To communicate with your new customers at the beginning of their week, use the below segment.
Terms: Days dince subscription creation
Days: Interval 1-1
Subscription: Contains any of the following
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Week ended
To communicate with your new customers at the end of their week, use the below segment.
Terms: Days dince subscription creation
Days: Interval 1-1
Subscription: Contains any of the following
...
7 days since week ended
To communicate with your new customers a week after their trial period has ended when they have not yet bought a subscription, use the below segment.
Terms: Days dince subscription creation
Days: Interval 14-14
Subscription: Contains any of the following
Terms: Subscription (Active subscription)
Subscription: Does not contain any of the following
Deviation: Add if you want to specifically check for subscriptions with or without deviations.
...
30 days since week ended
To communicate with your new customers a month after their trial period has ended when they have not yet bought a subscription, use the below segment.
Terms: Days dince subscription creation
Days: Interval 14-14
Subscription: Contains any of the following
Terms: Subscription (Active subscription)
Subscription: Does not contain any of the following
Deviation: Add if you want to specifically check for subscriptions with or without deviations.
...
Subscription created yesterday and age 18+
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