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Loyalty Rollout plan & process

Loyalty Rollout plan & process

Overview

On this page we will go through the process and rollout plan to get started with BRP Loyalty. It contains step-by-step guides for specific set-ups, as well as configurations you need to do, to be able to use and customize your setup.

The Loyalty onboarding process is divided into 5 phases: Introduction, Workshop, Configuration & Setup, Test & Education and Launch, and a parallel Markting-track that the customer is responsible for.

BRP Loyalty rollout plan & process

 Rollout plan & Phases

1. Introduction

Objective: In this phase you will get familiar with the Loyalty system, get your over-all questions answered and understand what’s expected of you as a customer.

  • Startup meeting

    • Introduction to BRP Loyalty and its mechanics

    • Details on how your facilities operate, in order to use the right templates.

  • Walkthrough of “Best-practice”-sheet (blueprint for Perks and Rewards)

  • Next steps, roadmap and good-things-to-have-in-mind

2. Workshop

Objective: This workshop will get you to understand how to use Loyalty in BRP and what you need to configure in order to get started.

  • Walkthrough and training session of BRP Loyalty

    • How to set up Perks, Rewards and Achievements in BRP.

  • Configure Person groups for tests, Point of Sale, statistics etc

  • Best practice in your day-to-day

3. Configuration & Setup

Objective: Configure your setup and connect Rights, Value card etc to the Loyalty system. Done by you as a customer, with the assistance of BRP if needed.

  • Configuration and settings in app and BRP

  • Loyalty set up

    • Perks (Price list, booking rules etc)

    • Rewards (value cards)

    • Achievements (Class types)

  • Copy and translations

  • Notifications

4. Test & Education

Objective: Test the Loyalty program within the project group and/or with your staff to make sure that it runs smoothly and as intended. Tests are done by customer

  • Set up a specific Person group for the Loyalty program

  • Test-tasks for project group:

    • Level up to make sure you’re entitled to a Perk/Right

    • Make a booking and/or a visit to make sure you’re receiving an Achievement.

    • Attend a class to make sure you’re receiving the right class-Achievement.

  • Educate staff to understand what the Loyalty program is and how the members will use it

    • Education in Point of Sale (purchase with Value card)

    • Discounts

5. Launch

Objective: Launch of Loyalty program with checklist to make sure that you feel safe, and that your members are ready to have a more engaging fitness journey.

  • Checklist

    • Have I done everything in the process?

    • Is everything set up accordingly?

    • Have we tested every feature?

    • Have we informed our members about the Loyalty program?

    • Do our staff know how to answer any questions?

  • Enable Loyalty program for “all users”!

Marketing (parallel track)

Objective: Make sure that you prepare your members that the Loyalty program is launching and what they can expect of it. Marketing is done by customer.

Marketing is a parallel track that the customer is responsible for, both design and execution. BRP will make sure that the customer has accurate information and documentation to communicate Loyalty to their members.

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